Dove Confidence Court

Dove’s show-stopping Confidence Court activation inside Grand Central’s Vanderbilt Hall transformed the terminal into an immersive brand moment during the US Open. Anchored by Dove Advanced Care Antiperspirant product and swag displays alongside a tennis-inspired VR experience, the installation invited commuters and travelers to step out of motion and into play. Simultaneous advertising across Grand Central extended the activation beyond the physical footprint, surrounding the station with a unified, high-impact brand presence.