Blueair Reset Capsule

Set on the iconic corner of Astor Place, New York, Blueair introduced The Reset Capsule, an immersive installation designed to build awareness around the brand’s latest product launch, Blue Signature. At the center of the installation, a transparent clean-air dome housed a stylish apartment environment, while a guided reset meditation led by Headspace invited visitors to step inside and experience Blueair’s technology firsthand. Surrounding the dome, pressed juice, air pollution quizzes, and product giveaways extended the activation into the public plaza, transforming a high-traffic crossroads into a moment of discovery and stillness.