NYX Hydration House

A three day immersive pop-up experience celebrating the launch of NYX Professional Makeup’s Lip IV Hydrating Gloss Stain. The activation was designed to drive product discovery, trial, and social engagement through complimentary giveaways, custom airbrushed makeup pouches, DJs throughout the weekend, and a branded photobooth. The experience created a vibrant, playful, and buzzy environment that encouraged dwell time, content creation, and brand affinity.