Rare Beauty Comfort Club

Rare Beauty launched its Find Comfort body collection with Comfort Club, the brand’s first consumer-facing event in Los Angeles, founded by Selena Gomez. Designed as a three-day immersive experience, the activation explored personal wellbeing and everyday ritual through thoughtful product moments, a “mail your future self” postcard station, and complimentary yoga and soundbath sessions. The event quickly became a city moment, drawing a line down the block, packed sessions throughout the weekend, and nonstop social buzz from opening to close.